Blooms The Chemist — driving digital transformation for a national healthcare retailer

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Introducing the 33BONDI and
Blooms The Chemist partnership

Blooms The Chemist is a leading community pharmacy network with over 100 community pharmacies nationally. A pharmacist owns each pharmacy, and a centralised national service operation (BSO) supports the network. The organisation has a people-first culture that combines the customer-centric passion of a local business with the economies of scale of centralised services.

Blooms The Chemist is a leading community pharmacy network with over 100 community pharmacies nationally. A pharmacist owns each pharmacy, and a centralised national service operation (BSO) supports the network. The organisation has a people-first culture that combines the customer-centric passion of a local business with the economies of scale of centralised services.

As a pharmacy, Blooms The Chemist is a two-geared enterprise because it delivers professional health services to patients, and competes as a retailer offering complimentary over-the-counter products to customers. The dichotomy of patients and customers present real challenges and real opportunities.

As a pharmacy, Blooms The Chemist is a two-geared enterprise because it delivers professional health services to patients, and competes as a retailer offering complimentary over-the-counter products to customers. The dichotomy of patients and customers present real challenges and real opportunities.

In 2017 Blooms The Chemist consulted with Google about achieving its ambitions to scale and become the biggest and best community pharmacy network in Australia. The brief was to find a Google implementation partner that could bring the technology, cultural fit and broad skill set required to achieve digital transformation. Google recommended 33BONDI because of our ability to understand and support the unique and complex patient/customer experiences and design, build and run solutions. The result is an authentic and deep partnership between 33BONDI and Blooms The Chemist that is three years young.

In 2017 Blooms The Chemist consulted with Google about achieving its ambitions to scale and become the biggest and best community pharmacy network in Australia. The brief was to find a Google implementation partner that could bring the technology, cultural fit and broad skill set required to achieve digital transformation. Google recommended 33BONDI because of our ability to understand and support the unique and complex patient/customer experiences and design, build and run solutions. The result is an authentic and deep partnership between 33BONDI and Blooms The Chemist that is three years young.

Since the partnership started, 33BONDI has supported an additional sixty pharmacies joining the network and created the enterprises’ first eCommerce platform. Our combined strategy, technology and branding services are employed to architect omnichannel brand solutions. We have then designed, built and run these solutions as multiple business applications spanning data warehousing, analytics, eCommerce, customer loyalty, and employee engagement. All at an enterprise scale that can sustain another 100 stores and more.

Since the partnership started, 33BONDI has supported an additional sixty pharmacies joining the network and created the enterprises’ first eCommerce platform. Our combined strategy, technology and branding services are employed to architect omnichannel brand solutions. We have then designed, built and run these solutions as multiple business applications spanning data warehousing, analytics, eCommerce, customer loyalty, and employee engagement. All at an enterprise scale that can sustain another 100 stores and more.

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The Strategic Shift

During COVID, Blooms needed to launch a national vaccination booking solution at speed.

Rather than deploy a short-term vendor platform, the decision was made to build strategic infrastructure:

  • First-party ownership of clinical records

  • HL7 FHIR-aligned data architecture

  • Composable, interoperable systems

  • Secure integration between commerce and clinical workflows

Speed was required.
But architecture mattered more.

During COVID, Blooms needed to launch a national vaccination booking solution at speed.

Rather than deploy a short-term vendor platform, the decision was made to build strategic infrastructure:

  • First-party ownership of clinical records

  • HL7 FHIR-aligned data architecture

  • Composable, interoperable systems

  • Secure integration between commerce and clinical workflows

Speed was required.
But architecture mattered more.

What We Built

Health Service Booking Platform

A bespoke national booking solution delivered in 12 weeks, including:

  • Eligibility and clinical pre-screening

  • Appointment scheduling and store allocation

  • Notifications and audit-ready recordkeeping

  • Clinical operations console for capacity and reporting

First-Party Electronic Medical Record (EMR)

We architected and implemented Blooms’ own HL7 FHIR-aligned EMR layer.

This ensured:

  • Structured clinical data remained Blooms’ asset

  • No vendor lock-in of patient records

  • A reusable standards-aligned foundation for future services

  • Interoperability designed in from day one

The booking platform was the interface.
The EMR was the strategic asset.

We architected and implemented Blooms’ own HL7 FHIR-aligned EMR layer.

This ensured:

  • Structured clinical data remained Blooms’ asset

  • No vendor lock-in of patient records

  • A reusable standards-aligned foundation for future services

  • Interoperability designed in from day one

The booking platform was the interface.
The EMR was the strategic asset.

Online Prescriptions & Scheduled Medication

Building on the EMR foundation, we enabled regulated online sale of prescriptions and scheduled medication.

Delivered through:

  • Customised SaaS commerce architecture

  • Integration with FHIR-compliant clinical services

  • Secure orchestration between eCommerce and dispensing workflows

  • Automated writing of clinical events into Blooms’ EMR

The result:
Best-of-breed commerce + healthcare-grade compliance + first-party data ownership.

A rare capability in Australian retail healthcare.

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Outcomes

Outcomes

Outcomes

Outcomes

+192%

12-month increase in spend per transaction (members vs non-members).

+126%

Growth rate in the number of Blooms The Chemist pharmacies over the past two years.

A national COVID vaccination capability was designed and delivered in 12 weeks, meeting urgent demands while maintaining clinical governance and compliance.

A first-party, HL7 FHIR-aligned Electronic Medical Record (EMR) was established as core clinical infrastructure, ensuring long-term control of structured patient data.

Regulated online sale of prescriptions and scheduled medication was successfully enabled, extending Blooms’ healthcare services into compliant digital commerce.

Architectural independence was preserved, avoiding vendor lock-in and protecting Blooms’ strategic flexibility as interoperability and digital health continue to evolve.

Architectural independence was preserved, avoiding vendor lock-in and protecting Blooms’ strategic flexibility as interoperability and digital health continue to evolve.

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Engineered to Scale


In regulated environments:

Speed without architecture creates technical debt.
Architecture without speed creates irrelevance.

Blooms now operates with:

  • Composable clinical infrastructure

  • First-party control of structured patient data

  • Standards-aligned interoperability

  • Optionality as AI and digital health models evolve

The result is not simply digital transformation.

It is strategic control of the systems that will define the future of community healthcare.

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Enduring Advantage

In regulated environments:

Speed without architecture creates technical debt.
Architecture without speed creates irrelevance.

Blooms now operates with:

  • Composable clinical infrastructure

  • First-party control of structured patient data

  • Standards-aligned interoperability

  • Optionality as AI and digital health models evolve

The result is not simply digital transformation.

It is strategic control of the systems that will define the future of community healthcare.

Ready to build smarter? Let’s turn strategic vision into scalable growth!

Get in Touch

Privacy Policy

hello@33bondi.com

©2015–2026 All rights reserved.

We acknowledge the Traditional Custodians of the land on which we stand, the Bidjigal and Gadigal people of the Eora nation, and pay our respects to their Elders past, present, and emerging

Ready to build smarter? Let’s turn strategic vision into scalable growth!

Get in Touch

Privacy Policy

hello@33bondi.com

©2015–2026 All rights reserved.

We acknowledge the Traditional Custodians of the land on which we stand, the Bidjigal and Gadigal people of the Eora nation, and pay our respects to their Elders past, present, and emerging

Ready to build smarter? Let’s turn strategic vision into scalable growth!

Get in Touch

Privacy Policy

hello@33bondi.com

©2015–2026 All rights reserved.

We acknowledge the Traditional Custodians of the land on which we stand, the Bidjigal and Gadigal people of the Eora nation, and pay our respects to their Elders past, present, and emerging

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