Blooms The Chemist — modernising a national, multi-site retail healthcare network

A long-term technology partnership with a national community pharmacy network — modernising digital channels and internal platforms while the store network scaled.

Moment

Blooms operates as both a healthcare provider (patients) and a retailer (customers) across a pharmacist-owned, multi-site network. That mix creates high-stakes customer experiences and operational complexity.

Constraint

Scale the network while keeping a consistent experience across stores and digital channels. Launch greenfield eCommerce, enable Click and Collect, and integrate modern platforms with legacy POS/ERP — without disrupting day-to-day operations.

What changed

Built Blooms’ first eCommerce platform and integrated it with in-store POS/ERP to keep inventory and orders accurate across the network and enable Click and Collect.

Delivered a bespoke omnichannel loyalty platform (MyHealth Rewards) connecting customer profiles to both in-store and online transactions.

Established an enterprise data and analytics foundation consolidating data across channels to support decision-making and ROI analysis.

Built Engage: a secure internal engagement platform (“modern intranet”) with SSO, content management, notifications, and connections to training.

Values

Outcomes

+192%

Increase in incremental $’s per transaction by Blooms The Chemist Loyalty Program members vs non-members in 12months.

3rd

Ranking in 33BONDI marketing campaigns* for Blooms The Chemist vs Woolworths (1), Chemist Warehouse (2), Coles (4), Amazon (5) and eBay (6) within three months.

20.07K

Internal monthly pageviews of Engage, the cloud-based intranet 33BONDI created for Blooms The Chemist.

+126%

Growth rate in the number of Blooms The Chemist pharmacies in two years.

What it means for teams like yours

If you need to add digital channels and modern customer platforms but can’t afford operational disruption, we’re built for the “hard middle”: modern product delivery that still plays nicely with legacy systems, real-world operations, and regulated requirements.

What it means for teams like yours

If you’re scaling a transaction-heavy product into new regions, partnerships, or brands, the bottleneck is rarely “more features”. It’s platform architecture, delivery velocity, and operational confidence. Modernisation is how you keep shipping — without rebuilding every 12 months.